The Real Power of Your Beliefs by John Assaraf

You have thousands of beliefs, both positive and negative, that cause you to perceive and act in certain ways, in your business life as well as in your personal life.

I came across this article by John Assaraf in May 2008. It is is complete alignment of how I think, act and live my life. These are the necessary steps to rid yourself of the barricade that has been surrounding you. I will teach you thru personal development, how to create the paradigm shifts so that, once and for all, you can design the life, the wealth, the abundance and prosperity that you deserve ... THAT WE ALL DESERVE!

The effects of your beliefs are not as abstract as you might think. You and I act in absolute accordance with what our internal beliefs are, and not with what we may want. We can override our beliefs temporarily using our will power, but I assure you that over the long haul the ‘internal’ image we have of our self will always win.

Let’s say you’re looking at a restaurant menu. You’ll make a decision and take action by ordering and eating the food that aligns with your beliefs about health and nutrition. The result of that decision will determine whether or not you’ll have an abundance of energy. It will determine, over a period of time, your external appearance. It will also determine your internal health.

As you can see, one small decision affects a whole range of things. Choosing improperly for long periods is a sure-fire route to a mediocre life. What you must consider is whether or not your beliefs can get you to the destination of your dreams. It is critical to evaluate the results in your life and to understand the true underlying cause that is creating those results.


Break Free From Your Past ... It's Not As Difficult As You May Think!


Perhaps you’ve heard about how elephants are trained to stand tied to a tiny stake in the ground, which they could easily pull up simply by using their considerable strength against the restraint. When an elephant is young, the trainer uses a heavy chain with a shackle around the calf’s ankle, which causes painful sores when the baby elephant tries to move. Within a short period of time, the animal is conditioned to recognize that pulling equals pain. As the elephant matures, the trainer can use a weaker and weaker tether because the elephant won’t test it, until a simple rope tied to a tent stake will keep this five-ton animal from roaming.


It’s likely that many of the beliefs you have today are acting like that weak rope, perhaps holding you in place and preventing you from going where you want to be. That’s why people stay in relationships that aren’t working, keep a job they don’t like, continue neglecting their health, and so on. The good news is you can change. You can break free. You can choose your beliefs and therefore change your results.

*Consciously choosing what to believe, whether it’s about health, religon, marriage, children, career, other people, or anything else gives those beliefs more weight, more meaning in your life.*


I chose to hold onto some of the beliefs I adopted when I was younger—being a risk-taker, trusting my instincts, believing in myself as a manager and even a visionary—and, of course, I decided to jettison those beliefs that were holding me back. Thinking I was not smart enough, that people didn’t like
me, and that I couldn’t trust anyone else were definitely not going to get me where I wanted to go. I realized, through the help of many mentors, that for anything in my life to change, I had to change. It works from the inside out, not from the outside in.

Ask yourself whether your most dearly held beliefs are serving you or not. Do they help you create the life of your dreams? Or do they limit you and the people you love? Remember that beliefs are like blinders for humans. They can be so powerful that they cause you to see only what’s in line with them. Yet they are not the Truth. They are just your perception of the truth, based on your past teachings, experiences, and evaluations.

You can choose to change any belief that is not helping you create the life you really want. Fill out the contact form at the top of the page. Let's spend a few minutes together, over the phone. I will share more information with you, how once and for all, there is a Home Business that will teach you how to get results! Today!

Talk to you soon, Robin Firestone

Change ... The Secret Necessity of Success

Hi Everyone,

I am back! It's been quite some time since my last entry. We have been traveling around the world, and building another dream home. We finally moved on New Years Eve to a beautiful town called Bluffton, just off the island of Hilton Head. What freedom I have created, to work my business anywhere in the world. As a matter of fact, I just got back from New York this past Sunday. I am off to Venice and Rome on March 26th. I'll be back in Bluffton April 6ht, then back to New York for our son, Brandon's 23rd birthday celebration. Whew ... living the life of a real jet setter and making a literal fortune, in a phnomonal buisness. Be sure to check out my business website and get in touch with me for information on how you can take charge of your life and your future.

In the meantime, we had an incredible MasterMind call tonight. If you want to join us on a future incredible MasterMind call, hosted by, yours truly, shoot me an email and I'll be sure to get you the dial in information.

Tonight's topic was all about Change. I discuses a book called "Who Moved My Cheese" by Spencer Johnson MD. We must understand that "Change" is inevitable and a necessity for success. We must not allow fear of the unknown to paralyze us. Here is an excerpt form the book. Please feel free to send in your comments ...

Who Moved My Cheese?

An Amazing Way to Deal with Change

in Your Work and in Your Life ...

Who Moved My Cheese? features four characters; two mice, "Sniff" and "Scurry", and two little people, miniature humans in essence, "Hem" and "Haw", live in a maze, a representation of one's environment, and look for cheese, representative of happiness and success. Initially without cheese, each group, the mice and humans paired off, travel the lengthy corridor searching for cheese. One day both groups happen upon a cheese-filled corridor in "Cheese Station C". Content with their find, the humans establish routines around their daily intake of cheese slowly becoming arrogant in the process.


One day Sniff and Scurry arrive at Cheese Station F to find no cheese left but they are not surprised. Noticing the cheese supply dwindling, they have mentally prepared for the arduous, but inevitable task of finding more cheese beforehand. Leaving Cheese Station C behind, they begin their hunt for new cheese together. Later that day, Hem and Haw arrive at Cheese Station C only to find the same thing, no cheese. Angered and annoyed, Hem demands "who moved my cheese?". Unprepared, the humans have counted on the cheese supply to be constant. After verifying that the cheese is indeed gone and ranting at the unfairness of the situation, both head home hungry. Returning the next day, Hem and Haw find the same cheeseless station. Beginning to realize the situation at hand, Haw proposes a search for new cheese, but Hem, dead set in his victimized mindset, nixes the proposal.

Meanwhile, Sniff and Scurry have found "Cheese Station N", a new supply of cheese. Back at Cheese Station C, Hem and Haw, affected by their lack of cheese, blame each other for their predicament. Hoping to change, Haw again proposes a search for new cheese. Hem however, comforted by his old routine and afraid of the unknown, again knocks down the idea. After many days in denial, including a search for cheese behind the wall of Cheese Station F, the humans remain without cheese. One day, realizing his debilitating fear, Haw begins laughing at the situation. Realizing he should move on, Haw enters the maze, but not before chiseling "If You Do Not Change, You Can Become Extinct" on the wall of Cheese Station F for his friend to ponder.

Still fearful of his trek, Haw jots "What Would You Do If You Weren't Afraid?" on the wall and, after thinking about it, begins his journey. Still with worry, perhaps he has waited too long to begin his search, Haw finds some scattered cheese and continues his search. Slowly losing his denial, Haw realizes that the cheese has not suddenly disappeared, but has dwindled from continual eating, and that the older cheese was not as tasty and had been moldy. After a let down, an empty cheese station, Haw begins worrying about the unknown again. Brushing aside his fears, Haw's new mindset allows him to again enjoy life; he has even begun to smile again and is realizing "when you move beyond your fear, you feel free." After another empty cheese station, Haw decides to go back for Hem with the few bits of new cheese he has managed to find.

Uncompromising, Hem turns away the new cheese to his friend's dismay. With knowledge acquired along the way, Haw heads back into the maze. Still going deeper into the maze, impelled by bits of new cheese here and there, Haw leaves a trail of writings on the wall, hopeful that his friend will be aided by them in his search for new cheese. Still traveling, Haw one day comes across Cheese Station N. Abundant with cheese, some varieties strange to him, he has found what he is looking for. After eating, Haw reflects on his experience. Pondering a return to his old friend, Haw decides to let Hem find his own way. Finding the largest wall in Cheese Station N, he writes ...

Change Happens ...
They Keep Moving The Cheese

Anticipate Change ...
Get Ready For The Cheese To Move

Monitor Change ...
Smell The Cheese Often So You Know When It Is Getting Old

Adapt To Change Quickly
The Quicker You Let Go Of Old Cheese, The Sooner You Can Enjoy New Cheese

Change ...
Move With The Cheese

Enjoy Change! ...
Savor The Adventure And Enjoy The Taste Of New Cheese!

Be Ready To Change Quickly And Enjoy It Again & Again ...
They Keep Moving The Cheese. Cautious from past experience, Haw inspects Cheese Station N daily and explores different parts of the maze to prevent complacency from setting in. After hearing movement in the maze one day, Haw realizes someone is approaching the station. Unsure, Haw hopes that it is his friend Hem who has found the way.


published in 1998, is a motivational book by Spencer Johnson written in the style of a parable. It describes change in one's work and life, and four typical reactions to said change with two mice, two "little people", and their hunts for cheese. A New York Times business bestseller since release, Who Moved My Cheese? has remained on the list for almost five years and has spent over two hundred weeks on Publishers Weekly's hardcover nonfiction list